All the great players are jump into Second Life patch I'm increasingly muddling through with my early. Can practical experience be that some superior than existent life?

Second Life is a three-year-old realistic municipal next to 1.39 a million members created by Linden Lab. This "virtual universe" or "metaverse" is look-alike the in demand video game "Sims" where on earth participants make up their own world and live it with "avatars" to correspond to themselves in either a authentic or surreal ways. According to Steve Hamm in Business Week, IBM's commander boss Sam Palmisano has two avatars - business concern and sporty.

Evidently this digital worldwide is woman discovered by feature boundary firms hoping for to epitomize their seriousness to originality. They mean to use it as oral exam bed for design and as level for mercantilism and recruiting. And in the stout wreckage the race is on betwixt IBM, SUN, Dell, Nissan, Toyota or CNET for substance and first-mover big rights.

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A band of agencies and selling employment firms are either ascendant or track and field on the vogue depending on whom you agree to. Steve Rubel declared Edelman's multi-part entry, which includes a contest for the champion Second Life business concern plan, on his blog; MicroPersuasion.

Bartle Bogle Hegarty, the British-import original shop, claims to be freshman ad administrative body on SL by creating a realistic bureau beside practical hottie receptionists on an dry land sim. According to a press free they will to "involve these digital advocates in new concern problems" whatever that manner. Meanwhile Anomaly argues that their island named "Tenjin" has been operational on SL for 7-8 months. Without untold ballyhoo Leo Burnett set up the "Ideas Hub" and others are confident to tail.

In October, after Sun Microsystems claimed to be the "first Fortune 500 company" to be full of a realistic press confab on SL next to 60 attendees logged into the setting and connected by meeting call, Dell followed case by announcing its purpose to put up Dell Island as a platform to vend virtual PCs exploitation practical money and the new high-end XPS formation in authentic luxuriant backs.

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All this leaves me scratching my material overt guide.

I understand that marketing in the digital international is bedeviling major brands. I get the reality that agencies can't or haven't genuinely followed their audiences beside the hurtle or legerity that marketers requirement. And I cognize why agency brands are running to clutch the "latest and maximum situation you can insight to advance merchandising dollars", as Eric Friedman put it in his Marketing.fm web log.

What I don't get is:

1. Why all of a sudden did this specific virtual world get the nod?

2. Is this the feeling of the time period or are these pioneer brands staking out peak of your success genuine holding in a global I'll sooner or later stipulation to safekeeping about?

3. Who truly believes that faux world and this peculiar atmosphere of false sincerity will appear as the locus and the social meet people of result for either consumers or business?

4. Who can portion scare selling possessions to bet on a new and self-perpetuating monetary fund column item?

5. Is this, as Jeff Lanctot of AvenueA/Razorfish wondered "a corroborate case, a bit of an relaxation of the rules or a way to push yourself to marketers?"

Stay Tuned.

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